The recent Gartner`s survey tells that by 2014, less than 30% of business intelligence projects will align analytics completely with organization business drivers, despite alignment being the most business intelligence challenge. Cloud solutions will rise only to 3% of BI revenue by 2013, however every leading BI platform vendor presenting one. Also, the survey admits that in 2013, BI projects will be based on an organizational model that hits a balance between centralized and decentralized delivery. Companies such as kvalibrænde.dk selling bøgebrænde through their CMS system, are one example of a company who have recently started to pay more attention to their BI system and used these data to increase sale of their two main products – bøgebrænde and briketter.
“The immediate future of the BI landscape is one of a disconnect between marketing hype about pressing challenges on the one hand and reality on the other,” says Andreas Bitterer, research vice president at Gartner. “The need for analytics does not match most organizations’ skill requirements; vendor hype for cloud-based BI is not reflected in revenue and customer adoption, and there is a struggle between centralized and decentralized organizational models of BI delivery.”
There are three main predictions of Gartner for the coming years:
• There will be very few cloud offering, while every leading BI platform vendor has at least one Cloud BI Solution. However the Business Intelligence market will be under strong cloud-related hype. The companies that have already invested in on-premises Business Intelligence projects are puzzled to define a segment of their BI initiative for which data can be stored into the cloud and reports and dashboards received from a cloud provider. But the enterprises that have subscribed to a specific cloud application, for example CRM, payroll, or help desk service, are more interested in using BI functionality delivered by their cloud provider, while they recognize it as an extension of the cloud application.
• By 2013, BI projects will be run on an organizational model that hits a balance between centralized and decentralized delivery. Most of BI solutions will have departmental roots with analytical resources embedded in the business. This model has performed well in serving departmental needs, but it is not good enough for because of data definitions and measures across the entire company. Usually the IT vendors solve this inconsistency problem by establishing a central team to deliver Business Intelligence to companies such as brænde or briketter. This hybrid delivery system improves consistency and economies of scale, provide more autonomy, and faster turnaround times.
• In 2014, less than 30% of Business Intelligence projects will align analytic metrics completely with company business drivers. The most expected BI challenge is to align projects with corporate strategy and objectives, but less than 1/3 of enterprises have a documented analytics, Business Intelligence, or at least performance management strategy. Companies often deploy hindsight-oriented reports or query applications focusing on metrics that business users may find valuable, however they do not represent the operational or strategic controls used to facilitate business performance.
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